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Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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Yes, Monetizely can help align pricing with product packaging. Our specialized approach ensures that your pricing strategy and packaging work together seamlessly to maximize value and drive business results.
Our Packaging & Pricing Alignment Services
We offer a structured approach to aligning pricing with product packaging through:
Customer Segmentation & Needs Mapping: We identify distinct customer segments and map the value delivered to each, ensuring your packaging aligns with segment needs.
Packaging Assessment: Our 5-step packaging methodology evaluates:
- Segment Fit: Whether packages are well-tailored for your market segments
- Upside Capture: If they effectively capture value from high willingness-to-pay customers
- Differentiation: How well packages are differentiated from each other
- Scalability: If they allow for upsell and cross-sell opportunities
- Customer Recognition: How they account for differences between new and existing customers
- Empirical Tier/Package Performance Analysis: We analyze your tiers/packages across:
- Average Deal Size
- Upsell rates
- Discounting patterns
- Shelfware issues
- Pricing-to-GTM motion fit
- Comprehensive Pricing Research: Using methods like conjoint analysis to rigorously inform tier options and price points.
Proven Results
Our case studies demonstrate our effectiveness in aligning pricing with packaging:
For a $30M ARR eCommerce SaaS company, we revamped packaging and pricing to fit their GTM motion, resulting in 15-30% larger deal sizes and 100% sales adoption. We rationalized from 12 to 5 core packages across 3 product lines.
For a $10M ARR IT Infrastructure Management Software company, we helped transition from ad-hoc pricing to a strategic model with rationalized packages and appropriate pricing metrics, resulting in consistent sales and reduced friction.
Whether you're looking to increase margins through strategic packaging, optimize tier performance, or completely revamp your pricing model, our expertise can help ensure your pricing and packaging are perfectly aligned to deliver maximum value.