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Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.
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Our 2025 analysis of 100+ SaaS companies reveals average price increases of 8-12% YoY, with usage-based pricing adoption growing to 43% of companies, median entry-level plans at $29/user/month, and enterprise deals averaging 23% annual contract value growth.
Understanding where your SaaS pricing benchmarks 2025 stand against industry averages has never been more critical. With economic pressures, shifting buyer expectations, and evolving monetization strategies reshaping the landscape, pricing leaders need concrete data—not guesswork—to validate their strategies and identify competitive positioning opportunities.
This comprehensive report delivers exactly that. We analyzed pricing pages, contract structures, and monetization approaches from over 100 B2B SaaS companies across multiple verticals to establish the definitive industry average software pricing standards for 2025.
Executive Summary: 2025 SaaS Pricing Landscape Overview
Our research methodology involved direct analysis of publicly available pricing data from 103 SaaS companies, supplemented by anonymized contract data from enterprise deals and proprietary survey responses from 47 pricing leaders.
Key Findings at a Glance:
| Metric | 2025 Benchmark | YoY Change |
|--------|----------------|------------|
| Median Entry-Level Price | $29/user/month | +11% |
| Average Price Increase | 8-12% | +2.3pp |
| Usage-Based Pricing Adoption | 43% | +8pp |
| Average Enterprise ACV Growth | 23% | +4pp |
| Companies Offering Freemium | 38% | -3pp |
| Hybrid Pricing Model Adoption | 61% | +12pp |
[Figure 1: 2025 SaaS Pricing Key Metrics Dashboard]
The data reveals a market in transition. While per-user pricing remains dominant, the rapid adoption of usage-based and hybrid models signals a fundamental shift in how SaaS companies capture and communicate value.
Average SaaS Pricing by Company Size & Market Segment
Pricing varies dramatically based on target customer segment. Our analysis reveals distinct benchmarks across SMB, mid-market, and enterprise-focused SaaS providers.
SMB-Focused SaaS Pricing Benchmarks
Companies targeting small and medium businesses show the following pricing patterns:
| Plan Tier | Median Price | Price Range |
|-----------|--------------|-------------|
| Starter/Basic | $15/user/month | $9-$29 |
| Professional | $35/user/month | $25-$59 |
| Business | $65/user/month | $49-$99 |
[Figure 2: SMB SaaS Pricing Distribution by Tier]
Notable findings for SMB-focused companies:
- 72% offer monthly billing without requiring annual commitment
- Average trial length: 14 days (down from 17 days in 2024)
- Credit card required for trial: 34% of companies
Mid-Market SaaS Pricing Standards
Mid-market focused SaaS products command higher prices with more complex packaging:
| Plan Tier | Median Price | Price Range |
|-----------|--------------|-------------|
| Team | $49/user/month | $35-$79 |
| Business | $89/user/month | $65-$149 |
| Enterprise | Custom (median $175) | $125-$300+ |
[Figure 3: Mid-Market SaaS Pricing Benchmarks]
Key observations:
- 84% require annual contracts for discounted pricing
- Minimum seat requirements average 5-10 users for mid-tier plans
- Professional services represent 12-18% of first-year revenue
Enterprise SaaS Pricing Models
Enterprise-focused SaaS demonstrates the widest pricing variance:
| Contract Size | Median ACV | Growth vs. 2024 |
|---------------|------------|-----------------|
| <100 seats | $47,000 | +18% |
| 100-500 seats | $156,000 | +21% |
| 500-1000 seats | $412,000 | +24% |
| 1000+ seats | $890,000 | +27% |
[Figure 4: Enterprise ACV by Seat Count]
Enterprise pricing trends indicate:
- Multi-year contracts now represent 56% of enterprise deals (up from 48%)
- Platform fees (separate from per-user pricing) appear in 67% of enterprise contracts
- Average discount depth: 23% off list price for 3-year commitments
Dominant SaaS Pricing Models in 2025
Understanding which SaaS pricing models perform best requires examining adoption rates and benchmarks across different approaches.
Per-User Pricing Prevalence & Benchmarks
Per-user (seat-based) pricing remains the most common model, though its dominance is declining:
- 57% of SaaS companies use per-user pricing as primary model (down from 64% in 2024)
- Median per-user price: $45/month across all segments
- Price variance by vertical: HR tech averages $8/user; security software averages $89/user
[Figure 5: Per-User Pricing Adoption by Vertical]
| Vertical | Median Per-User Price | Adoption Rate |
|----------|----------------------|---------------|
| HR Tech | $8/user/month | 78% |
| Project Management | $12/user/month | 81% |
| CRM | $65/user/month | 72% |
| Marketing Automation | $89/user/month | 54% |
| Security/Compliance | $89/user/month | 61% |
| Business Intelligence | $95/user/month | 43% |
Usage-Based Pricing Adoption Rates
Usage-based pricing continues its rapid ascent, now appearing in 43% of SaaS pricing models analyzed—up 8 percentage points from 2024.
Common usage metrics by vertical:
- API/Infrastructure: API calls, compute hours, data processed
- Communication platforms: Messages sent, minutes used, contacts stored
- Marketing tools: Contacts, emails sent, events tracked
- Data platforms: Rows synced, queries executed, storage consumed
[Figure 6: Usage-Based Pricing Adoption Trend 2021-2025]
Companies report usage-based pricing delivers:
- 18-23% higher net revenue retention
- 34% faster land-and-expand motion
- 2.1x better correlation between price and perceived value
Hybrid Pricing Model Growth
The most significant shift in 2025 SaaS pricing data is the rise of hybrid models—combining elements of per-user, usage-based, and flat-rate pricing.
61% of companies now employ some form of hybrid pricing, up from 49% in 2024.
Common hybrid structures:
- Platform fee + per-user: Base platform cost plus seat licenses (41% of hybrid models)
- Per-user + usage overage: Seat pricing with usage caps and overage charges (33%)
- Tiered flat-rate + usage: Feature-tiered packages with usage-based components (26%)
[Figure 7: Hybrid Pricing Model Composition]
Pricing Tier Structure Analysis
How companies structure and package their tiers significantly impacts conversion and expansion revenue.
Average Number of Tiers by Vertical
Our SaaS pricing data reveals vertical-specific patterns in tier structure:
| Vertical | Avg. Public Tiers | Includes Enterprise/Custom |
|----------|-------------------|---------------------------|
| DevTools | 3.2 | 89% |
| MarTech | 3.8 | 94% |
| HR Tech | 3.1 | 78% |
| FinTech | 2.8 | 96% |
| Productivity | 3.4 | 71% |
| Analytics | 2.9 | 88% |
[Figure 8: Tier Count Distribution by Vertical]
The industry average across all verticals is 3.2 public tiers plus a custom/enterprise option.
Feature Distribution Across Pricing Tiers
Analysis of feature allocation reveals consistent patterns:
Entry-Level Tiers Include:
- Core product functionality (100%)
- Basic integrations (87%)
- Standard support (email/chat) (91%)
- Limited users or usage (78%)
Mid-Tier Additions:
- Advanced features/automation (94%)
- Extended integrations (89%)
- Priority support (76%)
- Team collaboration features (